Lane Bryant Ad: Too Sexy, or Double Standard?
This week, many are up in arms about Fox and ABC's block of the sexy new Lane Bryant lingerie ad. According to the Lane Bryant Blog, Inside Curve, the ad was expected to show during a Dancing with the Stars time slot. However, both networks found the ads to be inappropriate to play during the time slot. On the Inside Curve blog, a very thought provoking question is asked:
If Victoria’s Secret and Playtex can run ads at any time during the 9pm to 10pm hour, why is Lane Bryant restricted only to the final 10 minutes?
Good question indeed, I say. Is this a sign of a double standard, directed towards plus sized women? If we have to be constantly subjected to super skinny women prancing around seductively in bikinis and underwear, what is wrong with seeing a woman with more meat on her bones doing the same thing? I for one, think that if you are going to have one, then you should have the other. I personally think that it's great for our self esteem and for that of younger generations to understand there are other forms of beauty than tall and a size zero. Not that there is anything wrong with being tall and thin, but lets be honest, it is not a body type that most women can reasonably be expected to achieve, so why not show a range of beautiful bodies?
Well, according to Inside Curve, ABC and Fox thought there was simply too much cleavage in the ad. All I can say is: Wow. I'm not quite sure I even understand this rational. I mean, are these networks trying to tell us that because Victoria's Secret models are skinny with a C cup instead of a D or E cup that those ads are not meant to be sexy? I just can't even fathom this argument. I would have loved to be a fly on the wall to hear how they rationalized this. It's not like Fox doesn't have some racy shows. Hello, Family Guy! Actually, Inside Curve makes the point about ABC showing "scantily-clad housewives so desperate the seduce every man on the block." This is no doubt a dig at Desperate Housewives, of which I recall seeing Eva Longoria and Nicolette Sheridan running around in their lingerie (the few times I saw the show).
Interestingly, the Lane Bryant ad, which used to be available to view on YouTube now requires that you sign in to prove that you are over 18. Could it really be all that bad. I mean, in comparison to Victoria's Secret?? Strange times indeed. Here's a look at the video on Lane Bryant's site if you're interested. I watched the commercial, and I see absolutely nothing inappropriate. Your thoughts?